Field Notes
Notes from onboarding, engagement, and growth reviews
Short pieces rooted in the questions that surface during assessments — activation definitions, retention windows, expansion segments, and event catalogs.
2026-03-12
Where new accounts stall before first value
A practical way to read onboarding funnels when activation is defined as a real product action, not a completed profile form.
2026-04-02
Reading retention without vanity cohorts
How to choose retention windows that match how people actually return to your application.
2026-05-18
Segmenting accounts before you chase expansion
Expansion analytics only help when seats, workspaces, and plan changes share consistent definitions.
2026-06-09
Naming events so handoffs do not break history
A naming approach that keeps onboarding and engagement histories readable when teams change.
2026-07-01
What to prepare before an analytics assessment
A short checklist so assessment weeks produce findings instead of access delays.