Apps in the Cloud

Onboarding, engagement, and account growth — read with care.

We assess how new accounts reach first value, which return habits hold, and how expansion inside existing accounts should be counted.

Flagship assessment

Our Onboarding Analytics Assessment reconstructs the path from first open to first meaningful action, then ranks measurement and experience fixes in the order you can act on them.

From recent client work

Teams come to us when funnels look fine on paper but activation still feels soft.

The assessment showed our “activation” event was firing on profile save, not on first transfer. We had been celebrating a step that said almost nothing about whether accounts stayed. The ranked fix list was blunt in places, which helped us stop debating secondary screens.

— Hyejin Park, Head of Product, regional fintech app · Onboarding Analytics Assessment

We expected a polished scorecard. Instead we got three behaviors that actually separated retained workspaces from quiet ones. One finding contradicted our favorite feature narrative — that part was uncomfortable, but useful.

— Marcus Lee, Growth lead, B2B scheduling product · Engagement Pattern Review

Read more client stories

How an assessment week runs

Before you send a brief, skim the guide so access, definitions, and walkthrough time are ready.